Kansei Engineering; the Implication and Applications to Product Development
نویسنده
چکیده
Kansei Engineering was founded by M. Nagamachi at Hiroshima University about 30 years ago and it is a powerful ergonomic consumer-oriented technology for a new product development. Kansei is a Japanese of psychological feeling or image which a consumer will have in mind when purchasing some thing. For instance, the customer has such kinds of kansei of “speedy, easy control and good styling” for a passenger car. Kansei Engineering is able to transfer these “kansei” to the design field. Kansei Engineering is defined as “translating technology of the customer’ feeling (kansei) about a coming product into design elements. Kansei Engineering has been applied to the industries of automobile, construction machine, home electric appliance, housing, costume etc. and it has spread out in Japan, Korea, England, Sweden, The Netherlands as well.
منابع مشابه
Application of Kansei engineering and data mining in the Thai ceramic manufacturing
Ceramic is one of the highly competitive products in Thailand. Many Thai ceramic companies are attempting to know the customer needs and perceptions for making favorite products. To know customer needs is the target of designers and to develop a product that must satisfy customers. This research is applied Kansei Engineering (KE) and Data Mining (DM) into the customer driven product design proc...
متن کاملDesigning Feelings into Products-Integration of Kansei Engineering Methodology in Product Development
Tendencies in product development of today make it likely that many future products will be functional equivalent and therefore hard to distinguish between for the customer. Customers will decide by highly subjective criteria which product to purchase. One task for product development in this context is to be able to capture the customer’s considerations and feelings of products and translate t...
متن کاملAn analysis of Kansei structure on shoes using self-organizing neural networks
Kansei engineering is a technology for translating human feelings into product design. Several multivariate analyses are used for analyzing human feelings and building rules. Although these methods are reliable, they require large computing resources. It is difficult for general users to deal with many variables because of small personal computers, and the need for the user to be an expert on s...
متن کاملKansei Engineering: A new ergonomic consumer-oriented technology for product development
Kansei Engineering was developed as a consumer-oriented technology for new product development. It is defined as "translating technology of a consumer's feeling and image for a product into design elements". Kansei Engineering (KE) technology is classified into three types, KE Type I, II, and III. KE Type I is a category classification on the new product toward the design elements. Type II util...
متن کاملRating Scales in Kansei Engineering -modificatons for an European Context
Kansei or Affective Engineering is a relatively new research field in the West. Linköping University in Sweden has been pioneering research and application within Kansei Engineering since 1999. Several companies have cooperated in different Kansei studies, for example Toyota/BT, Volvo, Saab, Scania. In some of the early studies, there were difficulties to apply the methodology. Reasons for this...
متن کامل